Created a seamless experience around locating near by stores, reserving the table, ordering & buying coffee.

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Understanding the user

I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was busy professional adults who don’t have time to stay in line to order coffee.

This user group confirmed initial assumptions about Coffee House customers, but research also revealed that time was not the only factor limiting users from ordering Coffee. Other user problems included obligations, interests, or challenges that make it difficult to get tables or Wi-Fi, Having business meetings in the coffee house in person was challenging.

Pain Points

Persona & User Journey

Leena Roy is a busy freelance graphic designer, who needs to meet her clients at a coffee shop and doesn’t want to spend most of the time in line ordering coffee and have the option to reserve a table.

Mapping LEENA’s user journey revealed how helpful it would be for users to have access to a dedicated Coffee House app that can allow users to save time.

Design Process

Paper Wireframes

Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy ordering process to help users save time.

Usability study: findings

I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.

Refining the Design

Moving Forward

●Takeaways

●Next steps

Takeaways

Learnings

Impact

While designing the Coffee House App, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs

The app makes users feel like Coffee House is much easier to navigate and time saver

Next Steps

Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
Conduct more user research to determine any new areas of need.